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Coty Inc. Builds Color Cosmetics Holdings

Acquires leading cosmetic producer in Germany

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By: Jamie Matusow

Editor-in-Chief

Coty Inc. is adding another spot of color to its cosmetics line, announcing that it has entered into an agreement with Kalina Group, a leading Russian cosmetic company, to acquire 100% of the shares of Dr. Scheller Cosmetics AG and its subsidiaries (DSC), which are currently held by Kalina.

The acquisition further enhances Coty Beauty’s expanding color portfolio through the addition of DSC’s leading German makeup brand, Manhattan and its anti-acne cosmetic brand, Manhattan Clearface. With the addition of DSC’s Manhattan products, Coty becomes the second largest player in the German color market.

Coty will leverage DSC’s current distribution channels for its existing products including Astor, Rimmel and Esprit Cosmetics. With this acquisition, Coty’s market share in the color cosmetics category in Germany will increase from 7- to 17%. Globally, the color cosmetics pillar will represent 25% of Coty’s total portfolio. It also paves the way for Coty to achieve its goal of becoming a $7 billion beauty company by 2015.

“The acquisition of Dr. Scheller Cosmetics is a natural extension of our strategy to offer a well balanced portfolio of brands, representing some of the leading consumer products in Germany,” said Bernd Beetz, CEO, Coty Inc. “Their well established brand, high-quality products, market presence and loyal consumers will complement and add value to Coty’s existing offerings.”

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